Learning together, one step at a time
Tormlion
COMPANY
Tormlion
ROLE
Graphics, Motion Graphics, Video Editing
EXPERTISE
Digital Design
YEAR
2024
Project description
Tormlion is a gaming and eSports startup committed to expanding Africa’s presence in the global gaming scene through talent development and job creation. I was responsible for creating dynamic visuals, motion graphics, and promotional video content that showcased Tormlion’s initiatives, training programs, and community impact—designed to captivate and inform aspiring gamers and industry stakeholders alike.
Challenge
As a new brand in a growing African gaming market, Tormlion needed strong visual storytelling to differentiate itself and connect authentically with its audience. The absence of a cohesive visual identity made it difficult to communicate the platform’s purpose and appeal to both newcomers and potential partners.
Ways of Working
I worked closely with the Tormlion team to understand their goals, target audience, and brand personality. My focus was on creating design assets and motion content that not only looked engaging but also conveyed the professional yet energetic spirit of the gaming industry. This included logo animations, event trailers, promotional reels, and social media content.
Process
The design process began with audience research and competitor analysis within the African and global gaming sectors. I then developed moodboards, storyboards, and design systems that reflected Tormlion’s core values. The visual execution spanned across video editing, animated graphics, and branded visuals for online campaigns and educational content.
Research & Planning
Contributed to the early visual research by identifying how other global eSports brands build audience trust. Applied these insights to plan a visual strategy tailored to the African gaming audience—emphasizing community, learning, and opportunity.
Design & Implementation
Created a visually cohesive design language across static and motion formats. Designed interactive banners, animated overlays, training content visuals, and social content that reflected Tormlion’s gaming roots and educational mission.
Development & Implementation
Produced explainer videos, program launch trailers, and animated branding content for use across social media, training platforms, and investor pitches. Prioritized high-energy, youth-focused visuals that resonated with gamers, streamers, and aspiring professionals.
Solution
Through bold visuals and cinematic motion content, I helped bring Tormlion’s mission to life—transforming abstract ideas into relatable, aspirational visuals. The final output positioned Tormlion as a serious, forward-thinking force in Africa’s gaming industry, helping attract talent, trainees, and industry partners.
User Retention
Branded content and motion pieces led to increased interaction and visibility on social platforms, drawing more attention to Tormlion’s programs and events.
Conversion Impact
Promotional videos and animated explainers helped convert passive viewers into sign-ups for Tormlion’s training sessions and community initiatives.
Growing Reach
Tormlion’s audience expanded rapidly, supported by consistent, engaging visual content. The graphics and motion posts I designed reached over 14,000 people across social media, driving awareness and sparking interest in Tormlion’s mission to build Africa’s gaming and eSports ecosystem.relevant and engaging.
